It was about time, right? Last Friday Tiffany & Co came out with their latest engagement campaign called “Will you?”, which featured a real-life gay couple. Although they are not the first ones to create an ad featuring a gay couple (others who did it before are J Crew and Gap), it is interesting to know what companies are willing to face criticism and all that comes with media in order to support a community that has been fighting for their rights for too many years already.
When I see things like this happening in the world it does make me believe that there is progress being made on an “issue” that shouldn’t even be an issue in the first place! I support the LGBT community 100%, I believe they deserve the same rights as any non-LGBT person. I can’t wait for the day to come when this community is so widely accepted that featuring a gay couple in an ad campaign does not have to be such a fuss.
I think more brands should join Tiffany & Co.