The Brilliance of Victoire de Castellane

  505fd3152fb92010d35508714db34555

The words that come to mind when I think of Victoire de Castellane are nothing but complimentary: brilliant, sophisticated creative and avant-garde. Victoire de Castellane is a French jewelry designer whose career success is defined in her named, victorious. She 3da3c873c7950afc853533d05e24ae4astarted working alongside Karl Lagerfield in Chanel overseeing the costume jewelry design (1984-1998), but then moved to her still current job as the creative director of the Dior’s fine jewelry line in 1998 when Dior’s CEO Arnault anounced the innaguration of Dior Joaillerie. If that was still not enough, Castellane also had two exhibitions of her work at some of the most prestigious art galleries, Gagosian Gallery, in NY, London and Paris. 4a82ae92750fc83a5ef1e7a7f94f2e33

Castellane’s success is definitely well deserved, her love for jewelry is clearly transmitted in her work in both her own Victoire de Castellane brand and Dior Joaillerie. Her jewelry is big, it makes you look twice but it is also art and beauty in one. The detail in every piece is intricate and carefully designated. One of my favorite collections was the 2009 collection of “Kings and Queens” with skulls of different colored gem stones and designs.

  embed-dior-jewelry-1_203134499286

What is different about Dior Joaillerie to other jewelers in the business is the importance they give to the story behind the design, the designer and the creation. They see it as a master piece, a work of art. I’ve been to so many jewelry web sites in my life and what I normally see is the jewelry piece/pieces, the price and maybe, if I’m lucky, the name of the piece, and a tiny description of what it is or the materials used. Thus making my jewelry experience a very materialistic and inspiration-less one. Where as in Dior it is the opposite, the experience and the story behind their jewelry is everything, they have pictures they have videos they have full texts. They give Castellane’s masterpieces the acknowledgment that they deserve.

In this link you see why Dior and Castellane’s jewelry is so special. This is the story behind the famous Rose Dior Bagatelle:
http://www.dior.com/couture/en_int/the-house-of-dior/the-crafts/fine-jewellery

  e237612f37bd7676ec6cd695a5e472a8

This is another very interesting article that WSJ wrote about her, definitely worth a read if you like her style:
http://www.wsj.com/news/articles/SB10001424052702303914304579194084056465124

Images via: Vogue, WSJ and unknown 

Advertisements

3 responses

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: